Letterpress Printing....And The Words We See

I don't know if you are one to notice the shape of the words that surround us, books, billboards, posters, web screens, newspapers, business cards, everything, even the emails we send...the fonts we chose, convey something about us, a product, an idea... they immediately speak to our psyche and to those connections that we associate with type...we base opinions, like/dislike and other notions about things and people based, not on the meaning of these words but on the subconscious opinions and ideas we have been preconditioned to believe and associate with the shapes these letters make. Here is link to a web article about a Chicago based company called Starshaped Press that reminded me today about words and the shapes they come in...so take the lead from a friend of a Friend who works at Starshaped; you can see her thoughtfully working the press in the video link) and think about what you are reading to day...let me know what you think about the words around you. **And if you have any print media needs go local, they are the ones who are taking letterpress printing from the mass produced item it was to the artful product it is today.